Hi, I’m Disha —
Director · Brand and Design · Plivo
Thirteen years in B2B. I designed a voice AI platform for enterprise buyers, built features that added $3.6M in annual revenue, and now lead product design and brand at Plivo.
Track record
Humans own strategy and judgment. Agents own throughput and consistency. I run a hybrid brand team at Plivo. The brief is the interface; nothing ships without human review.
People strategy & judgment
AI agents throughput & consistency
Long-form notes on design leadership, AI product strategy, and the messy middle where product meets brand.
currently thinking
Not a space where you show up with an agenda. A space where you discover what you want, slowly, and find like-minded people doing the same. Nurture as a counterweight in a world that keeps tipping into agents.
The Invisible Shift
When the screen stops being the product and designers start building the invisible layers underneath.
9 min read
Five practical patterns for building trust between humans and the agents that act on their behalf.
10 min read
New skills, new identity, same empathy. What the designer's role is actually becoming.
10 min read
All writingThirteen years earning design a seat at engineering-first tables.
Director, Design & Brand
First designer; grew the team to 7. Now partnering with the CEO on Voice AI.
Product Designer
Built enterprise features that added $3.6M in annual revenue.
Senior UI/UX Designer
Sole designer. Rebuilt the research and design process, shipped the first monetization layer across iOS and Android.
Web & Visual Designer
Visual storytelling for Titan, Kingfisher, and Mahindra.
let’s talk
Tell me what you’re working on. I’d love to hear about it.